How It Works

Create Your Profile

Build a rich institutional profile with photos, videos, programs, and key stats. Students see it when browsing colleges.

See Your Pipeline

Students add your college to their Dream List inside Polaris Student. You see who's interested — with their GPA, test scores, and more.

Recruit & Convert

Send targeted outreach, promote events and scholarships, and track your admissions funnel from interest to enrollment.

Smart Recruitment Engine

Turn anonymous interest into qualified applicants with data you cannot get anywhere else.

Pipeline Management

Track every prospect from awareness to enrollment. Move students through customizable funnel stages and monitor conversion at each step.

Geographic Insights

Heat maps of student interest by state, district, and school. Identify growth markets and allocate travel budgets with confidence.

Recruitment Analytics

Year-over-year trends, yield rates, competitive positioning, and demographic breakdowns — all in one dashboard.

Smart Search

Query the student graph by GPA, test scores, interests, extracurriculars, intended major, and location. Build list segments in seconds.

Programs Showcase

Put your academic programs in front of students at the moment they are exploring majors.

Majors & Degrees

Publish undergraduate, graduate, and certificate programs. Rich descriptions, admission requirements, career outcomes, and tuition.

Research & Labs

Highlight faculty research, labs, and centers of excellence. Attract students passionate about your specialty areas.

Dual Enrollment & Summer Programs

List high-school bridge opportunities — dual enrollment, pre-college summer programs, boot camps, and academies.

Study Abroad

Showcase international partners, exchange programs, and global campus opportunities.

Events & Virtual Visits

Open houses, webinars, interviews — meet students where they are.

On-Campus Events

Promote campus tours, open houses, admitted student days, and counselor visits. Automated reminders boost attendance.

Virtual Visits

Host live video sessions, virtual tours, and information nights. Zoom/Teams/Meet integration included.

Registration & RSVPs

Custom registration forms, capacity limits, waitlists, and check-in QR codes. Sync attendees to your pipeline automatically.

Smart Reminders

Push notifications to students inside Polaris Student 24 hours, 1 hour, and 10 minutes before each event.

Scholarships Management

Promote funding opportunities to the exact students who qualify.

Create & Publish

Post merit, need-based, and program-specific scholarships with deadlines, amounts, and eligibility criteria.

Targeted Visibility

Automatically surface scholarships to students matching your criteria (GPA, test scores, location, major, demographics).

Applications

Collect applications inline, review with your team, and track yield. Export winners to your financial aid system.

Impact Reporting

Measure reach, application rate, award acceptance, and scholarship-to-enrollment conversion.

Ad Placements on Polaris Student

Native placements inside the student app — reach millions of high school students in-context.

Native Placements

Home feed, Dream Colleges, Events, and Feed modules. Ads look native, feel helpful, and convert.

Precision Targeting

Target by state, city, grade level, GPA range, test scores, interests, intended major, and more.

Flexible Budgets

Daily or total budget caps. Pause, resume, and reallocate on the fly. Auction-based pricing keeps CPMs fair.

Transparent Metrics

Impressions, clicks, CTR, list-adds, applications attributed, and downstream enrollment impact.

High School Partnerships

Build lasting pipelines with feeder schools — tiered by state and district.

Partner Schools

Connect directly with counselors using Polaris High School. Share updates, nominate students, and coordinate visits.

Tiered Relationships

Tier partners by state, district, and historical yield. Prioritize outreach where it matters most.

Nominations

Counselors nominate promising students directly to your admissions team. Auto-match to scholarships.

Visit Scheduling

Coordinate in-person and virtual visits with counselors. Auto-log interactions to your CRM.

Platform Features

Student Pipeline

See every student who added your college to their list. View their GPA, test scores, activities, and application status in real-time.

PRO

Outreach Campaigns

Multi-step email and in-app drip campaigns. Segment, personalize, A/B test, and measure conversion.

PRO

CRM Integration

Bi-directional sync with Salesforce, Slate, TargetX, Recruit, and HubSpot via REST API or SFTP.

ENTERPRISE

Data Export

Export student records via SFTP to your CRM (Salesforce, Slate, etc.). Manual or scheduled CSV/JSON/XML.

ENTERPRISE

Analytics Dashboard

Track your admissions funnel, geographic distribution, competitive positioning, and year-over-year trends.

PRO

Enhanced Profile

Showcase your campus with photos, videos, virtual tours, program listings, and contact info.

Team Collaboration

Role-based access for admissions counselors, deans, marketing, and finaid. Assign prospects and track activity.

PRO

FERPA-Compliant

Enterprise-grade security, SSO (SAML/OIDC), audit logs, and data retention controls.

ENTERPRISE

Pricing

Start free. Scale as you recruit.

Basic

Free
  • Enhanced profile
  • Basic stats
  • 1 admin seat
  • HS program listings
  • Scholarship listings
Start Free

Enterprise

$1,499/mo
  • CRM/SFTP integration
  • Unlimited seats
  • API access
  • Custom analytics
  • White-label option
  • Priority support
  • SSO & audit logs
Contact Sales

Success Stories

How forward-thinking institutions are filling their pipelines earlier.

Regional University — +38% Applications

A mid-size regional university used Polaris pipeline data to target sophomores and juniors in three growth states. In one cycle, qualified applications rose 38% and yield climbed 11 points.

Liberal Arts College — 2x Event Attendance

A New England liberal arts college replaced email blasts with in-app event promotion. Virtual visit attendance doubled and application-to-admit ratios improved measurably.

Community College — Dual Enrollment Growth

By listing dual enrollment in Polaris Student, a community college saw a 4x increase in high school inquiries and tripled enrollment in its summer bridge program.

What Admissions Leaders Say

"Polaris is the first platform that gives us visibility into student interest before the application. It has changed how we plan travel and invest in outreach."

— Director of Admissions, Midwestern State University

"The pipeline and geographic heat maps made our recruiting strategy data-driven overnight. We know where to go, who to talk to, and what to say."

— VP Enrollment Management, Private Liberal Arts College

"Our scholarship conversion jumped after we started promoting to matching students inside Polaris. It's the most efficient channel we have."

— Dean of Admissions, Regional Research University

Frequently Asked Questions

How do students add my college?

Students use the Dream Colleges module in Polaris Student to track colleges they're interested in. When they add your institution, it appears in your pipeline.

Can students see that I'm viewing their data?

No. Pipeline data is aggregated and anonymized on the Basic plan. Professional plan shows individual students who have opted in to college visibility.

What's the difference from other CRM tools?

Most CRM tools only have data after students apply. Polaris shows you interested students BEFORE they apply — with real-time GPA, study habits, and activities you can't get anywhere else.

How does the SFTP export work?

Configure your SFTP destination, select fields to export, and set a schedule (daily/weekly). We push CSV/JSON files to your CRM automatically.

Is Polaris FERPA compliant?

Yes. We operate as a school official under FERPA, offer BAAs where applicable, and provide audit logs, SSO, and configurable retention.

Do you integrate with our existing CRM?

Enterprise customers get bi-directional sync with Salesforce, Slate, TargetX, Recruit, and HubSpot via REST API or SFTP.

How long is implementation?

Basic plans go live same-day. Professional typically launches in 1–2 weeks. Enterprise with CRM integration takes 4–6 weeks.

Request a Demo

See Polaris College in action. Book a 30-minute walkthrough with our admissions team.

Book a Demo

or email info@polarisscholar.com